It’s not often enough that Americans appreciate vermouth as a drink in its own right, as more than an ingredient in a martini or a rich pan sauce. Although, obviously, we couldn’t live without it for those two reasons. The beauty of this flavored and fortified wine is how many wonders it can do, both drinking and cooking.
In Italy, France and Spain, vermouth is more often elevated to the star of the show, especially when enjoyed as an aperitif. Drinkers frequent vermuterias (vermouth bars) before lunch, where they socialize over light snacks like olives, canned fish and cheese, and sip vermouth in many forms. It can be pure, on ice, in a spritz, with a little gin or with soda. Think of the whole ritual as a better alternative to brunch.
Little or nothing is needed to fit a bit of this lifestyle into your week, no matter where you live. Grab this super simple vermouth spritz recipe in New York Times Kitchenwhich only requires vermouth, sparkling water and a touch of citrus or olive.
As vermouth grows in popularity beyond Europe, winemakers and vendors are beginning to offer it in ready-to-drink formats.
It’s part of the mission of Enrique Pallares, co-founder of The Wine Collective, a group of East Coast winemakers. The collective also has its own bar, where you can enjoy homemade wine, snacks and charcuterie, or vermouth on tap. Now the Wine Collective has released its own canned vermouth and plans to release other versions as well.
“My goal in life is to teach America how to drink vermouth,” Pallares laughs. “I thought about that a lot. There is a renewed interest in the southern European way of life. Like the health of the Mediterranean diet. And cultures that don’t live to work, but work to live. More people are asking, well, why can’t we do that here? »
One of the appeals of this canned cocktail is that the high-quality, low-ABV drinks that are on the rise allow for a drinking style that’s enjoyable and low-key, yet doesn’t feel destructive to the body.
Another advantage of this rising drink is its versatility. Sure, you can bring a ready-to-drink spritz to a party and drink it straight from the can, but you can also enjoy it in a glass with a shot of gin, or serve it over ice in a highball glass with a twist. of Campari and a twist of orange for an impromptu Americano.
These are some of the best canned vermouths coming out right now.