Stevens Point Brewery launches new variety of cans


Metro wire staff

Stevens Point Brewery introduced the new 12-Can Hydration Pack, Hibernation Pack, and Fall Party Pack, featuring a mix of styles to suit the changing seasons, with matching graphics.

One attribute in favor of 12-ounce cans is portability. One-off Marketing Director Julie Birrenkott said, “We embrace outdoor adventures with graphics. The Summer “Hydration Pack” screams “Take Me On The Water”, our “Fall Party Pack” is ready for a tailgate or harvest festival, and our “Hibernation Pack” is suitable for sneaking into ice fishing huts and ugly sweater parties. “

On each package, seasoned Stevens Point Brewery fans will also find the brewery’s iconic mascot soaking up the season’s offerings.

“When working in the brewery, we sometimes take for granted how much our customers love the conehead,” said Joe Martino, Brewery Operating Partner. “Whether they think it’s cool, quirky, or just plain unusual, the conehead always makes people smile.”

Since sampling new styles is such an important part of strain packs, Point Brewmaster Mike Schraufnagel has been careful to match styles that complement each other as well as the season.

“The ‘Hydration Pack’ is for Spring / Summer and includes our lightest and most refreshing Drop Dead Blonde, our Lake Side Citrus Summer Wheat, our Classic Amber Lager and our Hoptastic Pale Ale. In the fall, the “Fall Fest Pack” features our award-winning Oktoberfest and delicious Milkshake Malt Porter. Finally, the cold weather “hibernation pack” sneaks into Snow Pilot Pistachio Nut Brown for a little more seasonal softness.


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