Rockford area birds smash windows like mad

I know it’s not just a Rockford phenomenon, and it’s happening statewide, but far too many Illinois birds won’t spend long enough to migrate south this winter.

In my nearly twenty years of hosting the WROK Morning Show, I’ve seen more than a dozen birds meet their creator after flying headlong into our studio window. The problem became so serious that our alert and compassionate colleague Priscilla walked in recently and added this sticker to our studio window in hopes of reducing the death rate:

Riley O’Neil, Townsquare Media

Annoyed at first because its sticker obscures my primo view of a satellite dish, I came to appreciate it because we have been going all spring and into summer without a single dead bird. Also, on mornings when I can’t fully open my eyes, it looks like the station is on a beach if you take the right angle.

Joe Dredge, who has openly admitted his fear and aversion to birds, does not have a sticker on his window. He has a bird feeder. Do whatever you want with it.

It wasn’t just our studio showcase that sent birds from Illinois to the afterlife. I have spoken to several colleagues and a few neighbors who have had or are currently having the same problem. recently published an article on how Chicago’s McCormick Place is a bird death zone, with nearly 200 birds dying as they crash into the windows of the gigantic building each night.

Data shows birds are attracted to lighted windows, which could lead to fatal collisions, researchers say. In turn, turning off the lights of McCormick Place and other downtown buildings on high-risk nights would save the birds. says this “One billion birds are killed across North America each year by knocking on windows.

So what can you do about it in the office or at home? You can put a sticker like Priscilla did with our studio. The experts of the Extension of the University of Illinois say that one of the main reasons birds strike your window is that under certain conditions the glass reflects the sky and they don’t realize there is a window until it is too late. A sticker or decal can help prevent this.

This nice Brit also has a good tip for this problem (and it only takes him about 90 seconds to explain it):

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