Montrose pizzeria after tragedy uses Astroworld themes to sell pies


A popular Montrose pizzeria appears to be picking up a controversial ad campaign that relied heavily on the themes of Travis Scott’s Astroworld, the Houston music festival where 10 spectators were killed in a notorious crowd surge on November 6.

Pizaro’s Pizza Napoletana is hosting a 10 year anniversary party called “Pizaroworld” on December 4 and 11 at their Gray Street location, offering free slices and music. Promotional material used on his Instagram page, @pizaros_pizza_napoletana, featured space themes and roller coasters. One article called the party a “pizza festival event,” despite Pizaro appearing to be the sole vendor.

For comparison, this is what the entrance doors to Astroworld looked like:

General view of the atmosphere during the Third Annual Astroworld Festival at NRG Park on November 5, 2021 in Houston, Texas.

Rick Kern / Getty Images

And here’s the logo Pizaro’s released earlier this month:

The pizza place used Travis Scott's

The pizza place used Travis Scott’s “Look Mom” ​​line for its promotion, a reference to a Netflix documentary detailing the rapper’s rise to fame. The message has since been deleted.

Screenshot / Instagram

In separate Instagram direct messages shared with Chron, a representative for Pizaro defended the continued use of Astroworld as the basis of their ad campaign, even weeks after the concert.

“The marketing was in place over a year before the events of Astroworld,” the post read. “Making changes on the fly is a logistical problem. In addition, we are very sad about the events that took place during the concert but which are not related to this event. The theme of this festival is not to be held responsible for the activities / actions of others which are unrelated. ”

In a second post with another Instagram user, the response took a bizarre turn.

“If you wish to pay for the investment changes, we will be happy to oblige you (sic),” the post read. “Plus, you don’t have to attend the event. It’s pizza night, not a concert. You should definitely consider taking a slightly lighter event theme next time. sure you celebrated Thanksgiving too. Oh wait until thousands of lives have been slain for this feast to take place. Did you forget that? Im sure you don’t send hate mail to pilgrims … just in saying. It’s a theme. “

The user responded by saying that their husband was Native American and that they had not celebrated Thanksgiving. A representative for Pizaro could not be reached on Monday.

A post was deleted only on Monday, nearly a month after the tragedy outside the NRG stadium. In the comments section of the post, and at least one post after, several people called the pizzeria.

On Monday, a woman from Heights who attended the Astroworld festival said the promotion was “inappropriate”. She asked to keep her identity anonymous after receiving threats online for calling the logo.

“Ultimately you use it for a theme in your restaurant, you enjoy it,” the woman said, adding that she saw some disturbing scenes at the concert. “I just think they need a little more compassion and self-awareness. It’s been almost a month since. You’ve had a lot of time to re-evaluate your marketing.”





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