LEAF returns to New York

LEAF, New York’s Contemporary Flower Show, returns to the heart of Manhattan’s Meatpacking District for its second year in June – inviting all New Yorkers to come together and celebrate New York City’s revival as a tribute to its continued resilience and dynamic energy.

A three-day, flower-filled affair, LEAF will take place Friday, June 10 and Saturday, June 11 from 11:00 a.m. to 6:00 p.m. through Sunday, June 12 from 11:00 a.m. to 5:00 p.m. and will expand across the Meatpacking District. A weekend dedicated to spotlighting world-class floral design, supported by FTD® (Florists’ Transworld Delivery) and Pernod Ricard USA, LEAF will feature a European-style flower market presented by TF Cornerstone, large-scale floral installations and displays, as well as retail and hospitality activations and experiences in the neighborhood.

“I am delighted that LEAF is returning to the Meatpacking District this year, for the second annual Flower Festival. We look forward to transforming the streets of New York again and transforming them into a riot of color, showcasing the abundance of great talent in florists and floral designers in our city,” said Moira Breslin, Founder of LEAF. and Articulate, a leading strategic communications company. agency in New York. “It’s thanks to the support of our community, local businesses and our incredible partners – the Meatpacking District, FTD, Pernod Ricard USA, TF Cornerstone and of course, the florists – that we can continue to make this a reality. We hope New Yorkers and visitors will join us in June to share the beauty of the flowers. »

LEAF is proud to continue its partnership with the Meatpacking District BID (Business Improvement District) as the festival’s longtime home. Together, the two will bring together the best florists and floral designers, while using the neighborhood’s streets and squares as a stage to elevate and support brands and businesses across all industries. On the heels of 2020, the festival breathed new life into the neighborhood and boosted local businesses by increasing brand exposure and bringing thousands of potential customers to the area. As the district’s second busiest weekend last year after Fashion Week, the increased foot traffic in the neighborhood during the festival kicked off a very successful summer.

“Last year’s Flower Festival was one of the highlights of the year for the District, and we’re thrilled to once again kick off Meatpacking Summer 2022 bigger and better than before,” said Jeffrey LeFrancois, Executive Director of Meatpacking District BID. “While the festival is a feast for the eyes and a treat for social networks, it is also a tremendous economic driver for the neighborhood and the city. In 2021, this has given a much-needed boost to businesses in the neighborhood and we anticipate an even more successful 2022. This year visitors and businesses will thrive at Meatpacking as the festival buzz returns and we are working with even more retailers and brands to welcome new and returning visitors to the neighborhood.

The European-style flower market, presented by TF Cornerstone, will be held on Washington Street between Little West 12th and Gansevoort Street and will feature 30 retail florists. A family business that has long championed the New York community and has been an active promoter and contributor to the growth of the Meatpacking District since 1980, TF Cornerstone returns to LEAF with a shared desire to have lasting social, physical and cultural impacts. , beautify our city through flowers.

Supported by FTD and Pernod Ricard USA, LEAF has engaged more than 100 florists to design a series of installations that will be displayed in district plazas and in the windows of retail and hospitality stores. Legacy floral brand and expert in meaningful giving, FTD, is proud to support this year’s Festival of Flowers – joining in the celebration of all things flower and floral design, something that is at the heart of the FTD activity since its founding in 1910. Aligning with our LEAF Ethos, Pernod Ricard USA signed on as a dedicated LEAF partner this year to amplify its commitment to sustainable practices, from grain to glass. Within its portfolio, Absolut, The Glenlivet, Lillet, Perrier-Joüet and Mumm Napa will be activated in the Meatpacking District.

Activations and installations throughout the weekend will include:

  • Absolute Vodka – Gansevoort Plaza South – Absolut will create a floral installation, inspired by Absolut Out & Open supporting LGBTQ bars and restaurants, designed by East Olivia.
  • Caudalie – 823 Washington Street – In-store floral installation, designed by Flower Bodega.
  • Chelsea Market – 15th Street, between Ninth & Tenth Avenues – Installation on the entrance marquee designed by The Improbable Fleuriste, and inside the market designed by Damselfly and Larkspur.
  • Dante – 551 Hudson Street – Just south of the Meatpacking District, Dante will host a floral pop-up with Perrier-Jouët Champagne, designed by Popup Florist.
  • Diana of Furstenberg – 874 Washington Street – Designed by FTD, in-store floral installation outfitting storefronts with a front-facing floral installation, complementing new styles for the season.
  • Flower School New York – Little West 12th Street, between Washington and Ninth Avenue – Bringing flower art to the enthusiasts of Little West 12th Street.
  • DFT – Gansevoort South Plaza – FTD has partnered with longtime collaborators and New York-based exterior design and landscaping company, Manscapers. Drawing inspiration from artistic spaces that co-exist in nature, FTD and Manscapers will incorporate dried herbs, seasonal flowers and meadow flowers to bring the brand’s iconic Mercury Man.® logo to life in a way that makes it feel like a permanent fixture in the neighborhood.
  • Chelsea Google Store – 76 Ninth Avenue – In-store floral installation, designed by Simply Design NYC.
  • Design by Lewis Miller – 14th Street Plaza – Lewis Miller will create a series of Flower Flash installations in collaboration with West Coast street artist Scott Froschauer.
  • Lucid Engines – 2 Ninth Avenue – In-store floral installation, designed by Rachel Cho Floral Arrangements.
  • Meat Packing District Facility – South Side of 14th Street – The iconic Meatpacking District exhibit will return to 14th Street Plaza with an installation titled “The Colonnade: A Forest of Flowers”. Inspired by the bold re-emergence of the city and designed by Theresa Rivera Design, The Colonnade will be an explosion of flowers, creating A forest of flowers in the heart of the district. It will rise from the cobblestones to the sky with living Japanese maples, an explosion of hybrid delphiniums and a shower of oncidium orchids; allium and liatarius will spring from behind benches covered in corten steel, and three 8-foot hexagonal stages will be covered in moss, branches, palm trees and greenery galore.
  • Pastis – 52 Gansevoort Street – Spritz cocktails with Lillet French aperitif accompanied by a floral installation designed by McQueens Flowers.
  • Santa Maria Novella – Gansevoort Plaza South – The oldest heritage brand in the world, Santa Maria Novella will spread mysterious Italian wonders in New York, launching L’IRIS, their first eau de parfum through an activation using flowers as timeless vessels of beauty and knowledge, installed by Ephemeral Florist.
  • Seed – Gansevoort Plaza South – Pioneer and world’s leading non-alcoholic spirits brand, Seedlip will share complimentary cocktail samples with attendees showcasing their range of forward-thinking expressions, in an activation hosted by McQueens.
  • Soho Home – 401 West 14th Street – In-store floral installation, designed by Cape Lily.
  • a. – 332 West 13th Street – In-store floral installation, designed by Carmen & Co.
  • TF Cornerstone – Little West 12th and Washington – Flower Market sponsor TF Cornerstone will embody Brooklyn swagger to create a retro, floral experience on the corner of Little West 12th and Washington St. Using mid-century furniture and funky bedroom accessories, they will inspire the #WFH goals of your apartment in New York. The activation, featuring flora curated by Brooklyn Blooms, will feature an array of exotic textures and hues, including hand-painted mud prints on monstera leaves.
  • The Chester – 18 Ninth Avenue – Popsicle and whiskey cocktails from The Glenlivet accompanied by a floral installation from The Unly Florist.
  • The Whitney Museum of American Art – 99 Gansevoort Street – Presenting a series of free on-site public programs and events celebrating Pride for visitors of all ages. Whitney Pride! activates the museum building, surrounding neighborhood and Whitney Lawn, a temporary 6,000 square foot pedestrian-only grassed thoroughfare outside the museum on Gansevoort Street, which will also feature a floral installation by FDK Florals. Whitney Pride! is part of the Museum’s ongoing commitment to supporting LGBTQ+ artists and communities and providing an inclusive space for all to come together and enjoy American art. For more information, visit org/pride.
  • Floral installations25 floral plinth installations will grace the streets of the Meatpacking District and are featured by Aurora Capital and William Gottlieb Real Estate (Ariston Flowers NYC), BallSB (Ball Horticultural), Cape Lily, Party Florals, Flower Bodega, FlowerSchool New York, Jung Lee, Ora la Casa de Las Flores, Petal and Company, Polycarp Flowers, Raven Hollow Guild, Sage Realty (Flower Bodega), Simply Nia Design, Starbucks (Larkspur Botanicals, flowers provided by Prism Harvest), Taconic Partners (Raven Hollow Guild), Topo Chico (East Olivia), Van Vliet NY, and Naranjo Roses and George Rallis Wholesale.

For more information on LEAF, please visit www.leafflowershow.com or follow on Instagram at @leafflowershow #leafflowerfestival.

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