Virtual events created by London Marathon Events in partnership with other mass participation organizers have raised over £ 50million for charities in 2020.
London Marathon Events was only able to deliver The great half of the vitality on Sunday March 1 as originally scheduled before the pandemic hit and he had to postpone or cancel the rest of his 2020 calendar of events, including the Virgin Money London Marathon.
However, by working with other organizers of mass participation, The challenge 2.6 was created and delivered in just 22 days, starting on Sunday April 26, 2020 when the Virgin Money London Marathon should have taken place and raised £ 11.2million for nearly 4,000 charities.
The Virgin Money London Marathon finally took place on Sunday 4th October, with elite races taking place on a closed loop course in St James’s Park and 37,966 runners across the UK and around the world covering the 26 , 2 miles on the course of their choice. Participants raised £ 36.3million.
Cycling festival, Prudential RideLondon, has also been redesigned as a virtual event with runners raising over £ 3million for the charity of their choice on August 15-16.
An additional £ 1.2million was raised by runners at The Vitality Big Half on Sunday March 1 and the Virtual Vitality London 10,000 during the October semester week.
Hugh Brasher, Events Director at London Marathon Events, said:
“We would like to thank every participant who took part in one of our virtual events and raised funds for the charity of their choice. Your desire to do something right in a time of uncertainty and loss has been a huge inspiration to all of us.
“We all hope we see the return of the events we love later this year. We are working hard with our colleagues in the mass sports industry to bring events and parkrun back safely and we believe that the recent Reunion 5K at Kempton Park, which was part of the government events research program, has was a major step in that direction. Mass exercise and participation events across the UK are so important to the mental and physical health of the nation, in addition to the millions raised for charity. “
Jo Barnett, Executive Director of Virgin giving money mentionned:
“While we have been extremely disappointed to see the delay or cancellation of so many mass participation events over the past 15 months, the commitment and innovation demonstrated by London Marathon Events, combined with the determination and to the hard work of charities and fundraisers, means that supporters have continued to take on all kinds of virtual challenges to benefit the causes they care about. Since the start of the pandemic, Virgin Money Giving has supported a more diverse array of events than we have ever seen in our 12 years. Taking on the challenge head on and rotating with LME speed and dexterity, the charitable sector and fundraising has been nothing short of inspiring.
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