Bank of Blue Valley Launches New Home Improvement Loan for Low and Moderate Income Consumers

Bank of Blue Valley continues to support the community with affordable, low-rate consumer loans as some national banks pull out of consumer lending

OVERLAND PARK, Kan., July 30, 2021 (GLOBE NEWSWIRE) – Bank of Blue Valley, powered by HTLF (Heartland Financial USA, Inc. – NASDAQ: HTLF), introduced its new home improvement loan for low to moderate incomes consumer borrowers. The new loan product is structured to help low to moderate income borrowers access much-needed credit.

“We are proud to launch this new loan product to help the communities we serve,” said Brent Giles, President and CEO of Bank of Blue Valley. “Bank of Blue Valley is committed to meeting the needs of its customers by giving them access to credit. The new home improvement loan will provide credit to those who need it most. “

The new Renovation Loan is guaranteed by the principal residence of the borrower. The loan is for 60 months for amounts of $ 5,001 to $ 14,999.

This new product is part of a larger initiative by Bank of Blue Valley and HTLF to help consumers in need of credit. the Forbes Best Bank dramatically increased consumer lending in 2021:

  • Create a new popular Buy Local loan that offers credit of up to $ 5,000 for unforeseen expenses or to complete your next project while doing some local shopping to support your favorite small businesses.

  • Launch of a new HELOC promotion in January 2021.

  • New special offer on home equity installment loans launched in January 2021.

Bank of Blue Valley’s move to increase consumer lending comes at a time when some large national “billionaire banks” have announced they are halting lending, including no longer offering HELOCs to new loan applicants. or by terminating their personal line of credit.

“HTLF is a consortium of community banks in 12 states. We have the size and strength of a larger regional bank, but operate with local leadership and decision-making. This allows us to deliver products and services that our customers and communities need, ”said Kevin Karrels, EVP, Head of Retail Banking.

About Bank of Blue Valley
Bank of Blue Valley is a wholly owned subsidiary of Heartland Financial USA, Inc., operating under the HTLF brand, based in Overland Park, Kansas. Bank of Blue Valley has assets of over $ 1.4 billion and provides a wide range of banking and financial services to consumers and business customers from 10 banking centers in Kansas and Missouri. Bank of Blue Valley offers various types of deposit products and offers personal loans, small business loans, commercial real estate and residential mortgage loans, working capital financing and other commercial loans. In addition, Bank of Blue Valley offers wealth management services (including financial planning, private banking, trust and investment services), card services, and online and mobile banking. Bank of Blue Valley is a member of the FDIC and an equal housing lender. For more information, visit

About HTLF
Heartland Financial USA, Inc., operating under the HTLF brand, is a financial services company with assets of $ 18.37 billion. HTLF has banks serving communities in Arizona, California, Colorado, Minnesota, Iowa, Kansas, Missouri, Montana, New Mexico, and Texas. HTLF is dedicated to its core business activity, supported by a strong retail business, and provides a diverse range of financial services including cash management, residential mortgages, wealth management, investing and financial services. assurance. Further information is available at

Felicia Tyler
[email protected]

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