A three-month-long Hello Kitty street festival has popped up in Darling Square


Anyone who’s a fan of Hello Kitty and other super cute Japanese characters like Gudetama, Badtz-Maru and Keroppi will be delighted to know that the cult favorite characters have descended on Sydney for an epic street festival. Dubbed Hello Kitty Town, the pop-up landed in Darling Square on February 1, just in time to kick off the Lunar New Year, and runs for three months.

Hello Kitty has had a global following since the 70s and is now considered an icon. Yes, Hello Kitty is iconic. And now you can immerse yourself in kawaii culture right here in Sydney.

First, you can experience the larger than life inflatable Hello Kitty. Standing 5m tall, the facility also lights up at night if you plan to visit it after dark, just be sure to get a nice shot. Then, stroll through the impressive outdoor exhibition to see artwork by world-class graphic designers, illustrators and street artists, including a large-scale mural by Melbourne-based Justine McAllister. Oh, and did we mention the exhibit is completely free?

Hello Kitty Town also hosts a bunch of live performances and activations over the three months. For example, to celebrate the Lunar New Year, traditional lion dancers will sneak into the pop-up on Saturday February 5 and Sunday February 6, at 1 p.m. and 7 p.m. Further activations will be announced later via the website.

Sydney’s popular food retailers also joined in the fun with food and drink specials for the duration of the festival. Ume Burger serves up a Badtz-Maru-inspired cheeseburger, while sambo pitcher OTT Toastiesmith has created five limited-edition sangas, all topped with Hello Kitty ham bows. You can also feast on a “Lazy Egg” burger inspired by the extremely relatable egg cartoon Gudetama.

On the drinks side, there are white peach sodas, a Hello Kitty strawberry yogurt crush, and a Keroppi-inspired matcha bubble tea. Plus, more food and drink specials will be offered each week, so be sure to check here.

And, of course, you’ll be able to pick up a bundle of Hello Kitty merchandise from various neighborhood retailers, including limited-edition toys, wallets, and makeup. There’s also a weekly contest, where you could score $50 to spend at Hello Kitty Town. You can enter here.

Hello Kitty is said to represent harmony and friendship, and after two years of lockdowns, border closures and global average weather, the much-loved character is set to bring a bucket of joy to the struggling Haymarket. of Sydney, a suburb hard hit by the pandemic.

So check out the super cute feline-themed festival, check out some awesome artwork, then pop into one of the area’s many amazing restaurants, bars and cafes and show your support.

Hello Kitty Town is located in the Darling Square area of ​​Haymarket and runs from February 1 to April 29.

Now, discover more of the best Lunar New Year menus and events happening around Sydney.

Image credit: Darling Square

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